Topic
Raising capital
How businesses prepare for, structure and run a capital raise, from choosing the right instrument to working with investors.
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How investors value a pre-revenue company

At pre-revenue there is nothing to discount and no true comparable. What sets the number is the raise size, the evidence, and who else is interested.
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What does an introducer do, and how are they paid?

The honest version: what the role actually is, what it should cost, the six questions to ask, and the conflict worth naming out loud.
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How much equity should you give away?

The percentage is not the decision, it is the output. What you actually decide is how much you need and what you can defend.
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Debt or equity: which should you raise?

Debt costs money, equity costs ownership. One question settles which suits your business, and it is not the one most founders start with.
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How long does it take to raise capital?

Three to six months from a standing start. Preparation, outreach, diligence and completion — and where the time is actually lost.
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Why we partner with SeedLegals

Structuring a raise is our job. The legal paperwork behind it is where SeedLegals comes in.
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Lunor Pay receives SEIS and EIS advance assurance from HMRC

HMRC has given Lunor Pay advance assurance under SEIS and EIS for a proposed investment of £950,000 in ordinary shares.
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Bonds, loan notes, equity or SEIS/EIS: choose the instrument before you choose the investors

Bonds, loan notes, equity and SEIS/EIS are four different promises. The one you pick decides who can invest, and what happens if the plan slips.